Introduction
How Sage Dental Specialists Built Their Entire Website Using HubSpot Content Hub
Sage Dental Specialists is a specialist dental practice in Singapore offering advanced care across multiple dental disciplines. As the practice continued to grow, Sage Dental required a modern, scalable website that reflected their professional brand while remaining easy for internal teams to manage.
Sage Dental partnered with GoInbound, a HubSpot Platinum Solutions Partner, to design and build their entire website using HubSpot Content Hub, creating a strong digital foundation without relying on external CMS platforms or fragmented tools.
The Challenge
Before this implementation, Sage Dental needed a website solution that could address several key challenges:
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The absence of a modern, scalable CMS
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Inconsistent content structure and page layouts
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Dependence on technical resources for content updates
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Limited flexibility to support future growth and enhancements
The objective was to move away from fragmented tools and establish one central CMS platform that was reliable, secure, and easy for non-technical users to manage.
Goals & Success Criteria
Sage Dental set clear goals for the project:
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Build all website pages using HubSpot Content Hub CMS
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Create a consistent page structure and design system
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Enable internal teams to manage content independently
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Support long-term scalability without custom development
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Establish a clean foundation for future digital initiatives
The Solution: Product Excellence with HubSpot Content Hub
GoInbound designed and implemented the full Sage Dental website using HubSpot Content Hub as the sole CMS platform.
Content Hub Implementation
Key elements of the solution included:
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All website pages built as native HubSpot CMS pages
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Reusable page templates and modules to ensure consistency
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Structured content layouts optimised for clarity and usability
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Centralised content management directly within HubSpot
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Brand-consistent design applied across the entire website
In addition to standard content pages, GoInbound implemented structured, card-based page layouts within HubSpot Content Hub to visually organise patient-related information.
These Trello-style card views present key details in a clear, scannable format, allowing clinic teams to quickly review and navigate information through a familiar, intuitive interface. This approach improves visibility and usability while remaining fully managed within HubSpot’s CMS framework.
This approach allowed Sage Dental to manage, update, and expand their website without developer dependency or external CMS tools.
Results & Business Impact
As a result of this implementation:
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Sage Dental successfully launched their entire website on HubSpot Content Hub
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Content updates became faster and easier for internal teams
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Page structure and branding became more consistent and professional
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The website is now scalable and ready for future enhancements
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Ongoing maintenance no longer requires third-party CMS platforms
- The introduction of card-based, Trello-style content layouts improved internal visibility and made it easier for teams to review and navigate information at a glance, enhancing day-to-day usability without introducing additional systems.
Why This Project Demonstrates Product Excellence
This project demonstrates Product Excellence in HubSpot Content Hub through focused, disciplined use of a single HubSpot product to deliver a complete website solution.
By avoiding unnecessary integrations or custom features, GoInbound delivered a clean, scalable, and maintainable CMS implementation that highlights the full potential of HubSpot Content Hub as a purpose-built website platform.
Conclusion
By building the entire Sage Dental Specialists website using HubSpot Content Hub, GoInbound delivered a scalable, easy-to-manage CMS solution that supports Sage Dental’s long-term digital goals. This project showcases how HubSpot Content Hub can be used effectively as a complete website platform—making it a strong example of Product Excellence.